Total Gaming—better known as Ajju Bhai—is the face of one of India’s largest gaming channels. Since launching his channel in October 2018, Ajju Bhai has amassed over 44 million subscribers and more than 7 billion lifetime views, all while remaining faceless. His primary focus on Garena Free Fire gameplay, delivered in Hindi and peppered with sharp commentary, has struck a chord across South Asia. In this article, we’ll explore his background, detail every revenue stream, and calculate his estimated daily, monthly, and annual earnings in USD, Indian Rupees (INR), and Pakistani Rupees (PKR).
Who Is Total Gaming (Ajju Bhai)?
Ajju Bhai’s real name is Ajay (family name undisclosed), hailing from Gujarat, India, with a prior background in software development. He chose the alias “Total Gaming” to reflect his ambition: to become the ultimate gaming content creator. From day one, he opted to keep his identity hidden, which added an air of mystery and helped establish a unique brand personality. His relatable in-game banter, daily upload schedule, and mastery of Free Fire mechanics have made him an icon among Hindi-speaking gamers.
Channel Growth and Content Style
Total Gaming uploads nearly one video every day, covering:
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Ranked matches and high-skill plays.
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Challenge videos, such as weapon-only or low-sensitivity runs.
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Reactions to major in-game updates and community events.
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Live streams featuring Super Chat interactions and viewer requests.
This consistency has yielded an average of 3 million views per video. Over a typical month of 30 uploads, that totals approximately 90 million views. Across a full year, Ajju Bhai’s channel generates about 1.08 billion views.
YouTube Revenue Model: RPM Explained
YouTube’s RPM (Revenue Per Mille) represents the net earnings per 1,000 views, after Google’s share, ad network fees, and adjustments. RPM varies by niche, geography, device, and seasonality. For Hindi-language gaming channels in India, a conservative RPM of $0.15 is a reasonable baseline. This accounts for standard ad formats and an audience primarily in non-premium markets.
Ad Revenue Estimates
Using the 3 million-views-per-video average and $0.15 RPM, we calculate:
| Metric | Calculation | Result |
|---|---|---|
| Revenue per video (USD) | (3 000 000 ÷ 1 000) × 0.15 | $450 |
| Daily revenue (USD) | 1 video × $450 | $450 |
| Monthly revenue (USD) | 30 videos × $450 | $13 500 |
| Annual revenue (USD) | 360 videos × $450 | $162 000 |
Converting to Indian Rupees (INR)
Using an exchange rate of 1 USD = ₹84.41 (as of May 2025), the conversions are:
| Period | USD Amount | Formula | INR Amount |
|---|---|---|---|
| Daily | $450 | 450 × 84.41 | ₹37 984.50 |
| Monthly | $13 500 | 13 500 × 84.41 | ₹1 139 535.00 |
| Annual | $162 000 | 162 000 × 84.41 | ₹13 674 420.00 |
Converting to Pakistani Rupees (PKR)
Using 1 USD = ₨281.20, we get:
| Period | USD Amount | Formula | PKR Amount |
|---|---|---|---|
| Daily | $450 | 450 × 281.20 | ₨126 540.00 |
| Monthly | $13 500 | 13 500 × 281.20 | ₨3 796 200.00 |
| Annual | $162 000 | 162 000 × 281.20 | ₨45 554 400.00 |
Additional Revenue Streams
1. Sponsorships and Brand Deals
Major gaming peripherals manufacturers, mobile phone brands, and esports organizations often partner with Ajju Bhai. These deals can range from ₹1 million to ₹3 million per campaign, depending on scope and exclusivity.
2. YouTube Memberships & Super Chats
Live streams generate Super Chat revenue and membership fees. With regular streams drawing thousands of concurrent viewers, these combined can contribute another ₹500 000 to ₹1 million per month.
3. Merchandise Sales
Official Total Gaming merchandise—branded apparel and accessories—provides a steady stream of income. Conservative estimates place monthly merch revenue at around ₹200 000 to ₹400 000.
4. Affiliate Marketing
Affiliate links to gaming equipment, in-game currency top-ups, and sponsored link placements yield additional commissions, typically ₹100 000 to ₹300 000 monthly.
Comprehensive Net Worth Estimate for 2025
Combining ad revenue and ancillary streams, Ajju Bhai’s estimated earnings are:
| Source | Monthly (INR) | Annual (INR) |
|---|---|---|
| YouTube ad revenue | ₹1 139 535 | ₹13 674 420 |
| Sponsorships & brand deals | ₹2 000 000* | ₹24 000 000 |
| Memberships & Super Chats | ₹750 000* | ₹9 000 000 |
| Merchandise | ₹300 000* | ₹3 600 000 |
| Affiliate marketing | ₹200 000* | ₹2 400 000 |
| Total Estimate | ₹4 389 535 | ₹52 674 420 |
*Figures are conservative averages based on industry benchmarks.
This places Total Gaming’s 2025 net worth (gross income before taxes and expenses) in the range of ₹50 million to ₹60 million. In USD, that equates to roughly $593 000 to $711 000, and in PKR approximately ₨14 250 000 to ₨17 100 000 per month.
Factors That Influence These Estimates
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RPM Fluctuations
RPM can climb during festive seasons or major game releases when advertisers pay premiums, potentially pushing RPM toward $0.20 or higher. -
Content Volume
More or fewer uploads directly affect total views. Collaborations or multi-part series can drive spikes. -
Audience Demographics
A higher proportion of viewers from premium ad markets (e.g., North America) can boost overall RPM. -
Platform Changes
YouTube policy shifts, ad format updates, or competition from other platforms (e.g., short-form videos) may alter revenue streams.
Conclusion
Total Gaming’s phenomenal rise from a faceless streamer to one of Asia’s top gaming influencers demonstrates the power of consistency, audience engagement, and niche mastery. Based on current metrics—44 million subscribers, 3 million views per video, and an RPM of $0.15—his core ad revenue alone yields ₹13.7 million per year. When combined with sponsorships, memberships, merchandise, and affiliate income, Ajju Bhai’s projected net worth for 2025 lies comfortably between ₹50 million and ₹60 million. These figures underscore his status as a trailblazer in India’s booming gaming economy.
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